Ideas on content, communications and brand from the First Impression team.
A messaging house keeps every channel saying the same thing in the same voice. Here is how we build one.
Most internal updates get ignored. A few small shifts in structure and tone change that completely.
How a rough brief becomes a published, on-brand article - the steps, the checks, and the handoffs.
Presence is a skill, not a personality trait. The drills we use to help leaders own the room.
Earned media still works - if you have a story worth telling and a reason for journalists to care.
Turning ad-hoc content into a repeatable system that ships quality on a predictable cadence.