Branding
Strategic communications to crystalise your messaging and brand
Relevant, tailored and usable messaging frameworks, guidelines and creative copy that define communication for your whole organisation, creating consistency and showcasing your culture and identity.
5
Tone of voice guides
4
Clients as strategic comms partners for +5 years
7
Communication audits
Brand and messaging partners
Weak brands cost loyalty and visibility
Beyond the brand book.
Making your brand a lived communication tool that brings real business benefits.
The best brands are much more than just a logo, font and colour palette. They are memorable and meaningful for clients, partners and team members because they illustrate not just what you do, but why you are doing it. And this brand identity brings concrete benefits, from visibility to loyalty to revenue - 63% of customers want to buy from brands that match their identity (Accenture).
Making this jump in brand identity is far from easy. It requires you and your team to deeply understand what you stand for, and then to be able to reproduce this consistently in your communication. Multiple factors can prevent this from happening: a lack of outside perspective stifles your clarity; brand decisions made at the strategic level don’t cascade down to your team or impact daily behaviours; and you and your team lack the skills to consistently communicate your brand and its values.
A joined-up approach to brand comms
Because we are a team of writers, trainers and consultants, we can bring a joined-up approach to defining your brand and communication style. As consultants, we are skilled at engaging with key stakeholders to discover what really drives your organisation, and what your brand should reflect. As writers, we are ready to put in the hard yards to find precisely the wording and tone your brand needs. And as trainers, we know how to engage your team in becoming ambassadors for your brand, offering them both inspiration and practical support.
Our commitment to you is straightforward. We never want our brand guides, messaging, and strategies to be just posters on the wall or PDFs that are never opened. Instead, we work hard and smart to ensure they become living, breathing elements of your organisation.
Choose the brand or messaging service you need
Communication guidelines and protocols, including communication audits
Fundamental messaging: vision, mission, purpose and values
Tone of voice and written style guidelines
PR strategy
Thought leadership strategy
Positioning
Value propositions and USPs
Creative: slogans and naming
Creative: campaigns
Comprehensive packages and flexible formats
Every organisation is at a different stage of their brand’s evolution. Whether you are building your brand, refreshing your messaging, or pushing for increased advocacy, we have a solution to fit.
Positioning and messaging
From €4,500
- Flexible packages combining positioning, fundamental messaging and value propositions based on your need
Brand voice and communication guides
From €3,500
- Audit plus guidance document (brand voice, style guide, communication guide)
Strategy: PR or Thought Leadership
From €3,000
- Consultation and research plus strategy document
Creative projects: naming, slogans, campaigns
From €2,500
- Consultation, strategy and wording for your project
Implementation workshops
- Workshops with your team to get them living and breathing your new brand or messaging.
- Half-day workshop · 3-4 hours · < 30 people - From €1,500
- Full-day workshop · 6-7 hours · < 30 people - From €2,500
Design services available on all packages as an add-on. Our pricing varies considerably for these packages based on scope - book a call to share exactly what you need and we will put together a tailored quote.
An A-Z process with flexibility built in
-
01
Discovery call
A 15-minute call to understand your needs better. No strings attached.
-
02
Tailored proposal and budget
We create a tailored package to meet your exact needs. No unnecessary services, no nasty surprises.
-
03
Consultation and research phase
We run input sessions with key stakeholders and conduct research as needed.
-
04
Creation phase
We work fast and focused to create the deliverables for your brand, including 2 rounds of amendments.
-
05
Roll out phase
We support you in getting your team onboard as brand ambassadors, including workshops if required.
Is this right for you?
Who uses our branding and messaging services
This is for you if…
- You are creating a new brand and need support with defining it
- You are refreshing an existing brand and want it to reflect your values and connect with your audience better
- You want to increase brand ambassadorship in your organisation
- You are entering new markets or launching new products and need creative support with campaigns, naming, and messaging
- You want to improve the consistency and quality of how your brand is communicated, especially in writing
- You want to increase your brand’s visibility through PR or thought leadership campaigns
This isn’t for you if…
- You only need a visual refresh, such as a logo and colour palette update
In action
See the work in action
Real brand positioning and tone-of-voice work, scrolling through the actual deliverables.
Case study
Lithuania Travel - Brand positioning for Lithuania’s tourism agency
As Lithuania’s official tourism agency, Lithuania Travel defines the focus and direction of the country’s tourism attraction activities, from marketing and PR to guides and information for visitors. With the challenge of continuing to grow visitor numbers in Europe’s competitive tourism sector, we collaborated closely with Lithuania Travel to create a comprehensive positioning document setting out the essence of Lithuania’s tourism brand - including a value proposition, values and manifesto, along with specific sector positioning, tone of voice guidance, and practical written style examples.
First Impression offers us much more than just well-written texts. It is the tone of voice we have crafted with their help, through which we tell the world about Lithuania’s tourism potential. It is the various marketing campaigns brought to life by First Impression’s copy and input. It is the training sessions we organise together with them, where we discuss the power of storytelling in attracting tourists. And it is the quality, solutions, ideas, and positive energy we get when working together.
21%
Increase in international arrivals to Lithuania in Q1 2025
X
Stakeholder meetings to ensure an inclusive approach
5
Manifestos created for the brand and specific sectors
5+ years
Partnership ensuring deep understanding and smooth collaboration
What our clients say
Questions about our brand and messaging services
These guides vary in length depending on exactly what you need. They always include a definition of your brand’s tonal values - these are key characteristics that should always be used in your brand’s communications. Guides can also feature do’s and don’ts for using your brand voice, detailed examples of best practice for different formats, and recommendations for tailoring your communication style to different audiences.
Ready to make a great first impression?
Tell us what you’re working on and we’ll show you what good looks like for your vertical.