Content and PR

Make the right first impression with your content and PR

Maximise your credibility with content and PR optimised for organic and AI search.

Book a discovery call

Behind stories told by

Sound unique. Cut through the noise.

Anyone can publish. Few get noticed, ranked or quoted. Turn your wins into stories that land - in the media, on LinkedIn, and in AI answers your buyers trust. Press releases, interviews, social media posts - we handle it all.

Press & PR

News that journalists actually open and publish. We write it tight, pitch it to the right desks, and chase the coverage.

Press releases
Spokesperson support
Media outreach

Articles, blogs and op-eds

Make your sharpest people impossible to ignore and put your brand in the spotlight.

Thought leadership articles
Blog content
Op-eds

Sound like you, not like everyone else. Scroll-stopping posts and profiles, planned and published for you by us so nothing slips.

Profile optimization and content
Post and campaign writing
Employee advocacy
Content calendars
LinkedIn strategy

Employer branding

Your best recruitment tool is your own people. Stories that make the right candidates want in.

Employee spotlights
Careers-page copy
Internal campaigns
Shareable content

Video and podcasts

Some stories are better heard and seen. We take you from a blank page to a finished video - scripts, structure, and the production muscle to make it real.

Corporate video - concepts, scripts, and full production support
Podcast production - format design, interview prep, and editing
Short-form social - short-form content built for LinkedIn and beyond
Post-production - editing, captions, and final delivery

Content strategy

Stop guessing what to publish. We give you a clear plan of what to share, when, and why - so your output stays consistent instead of scattered.

Content audits
Editorial calendars
Topic and theme planning
Channel recommendations

PR strategy

Visibility is a choice, not an accident. We define the stories worth telling, who needs to hear them, and where to aim.

Narrative development
Audience mapping
Media targeting
Media training

Core industries

Fintech

Aerospace

Manufacturing

Cybersecurity

SaaS

Government

Examples of our work

The stories we tell make an impact

In action

See the work in action

Social and LinkedIn content we create and manage, scrolling through the real posts.

What our clients say

Working with Oleg and the First Impression team on Turing College’s content strategy has been a genuinely productive experience. They take the time to understand the business context and deliver concrete, non-generic solutions. Happy to recommend them to anyone looking for a reliable communications partner.

Lukas Kaminskas

Co-founder and CEO, Turing College

I love working with the First Impression team - from the way briefs are handled to the final results, every time it’s a smooth and speedy process. We have already collaborated on multiple projects, and the end result has always been of the highest quality, despite the different nature of each individual project.

Viktorija Ratomskė

Co-founder and CEO, PartnerGap

We have been working with First Impression for several years to prepare content for www.lietuva.lt, and our experience has always been very positive. The collaboration is smooth and easy, and the team is reliable and professional. The texts they create are unique, thoughtful, and well developed. We also value that the team brings its own ideas, suggests interesting topics, and works quickly and intelligently.

Eglė Kudzmanienė

Chief Advisor - Government Communication Department, Brand Lithuania

Frequently asked questions

We’ve done deep work in aviation, fintech, cybersecurity, SaaS, manufacturing, and professional services, among others.

Either works. Press releases, articles, and videos are priced per piece or project, so you can start with a single deliverable. If you need steady output, our monthly packages cost less per hour and keep your voice consistent over time. A lot of our clients came for a one-off job and stayed for years.

We use AI where it speeds up the boring parts, but a human writes and edits everything that goes public. That’s the whole point: AI can produce content that ranks, but it can’t make you sound like you or catch what’s wrong. We optimise for AI search (so your content surfaces in tools like ChatGPT and Google’s AI answers) without sounding like everyone else.

Both, natively. We work internationally, so we can run a campaign in Lithuanian, English, or both at once without anything getting lost in translation.

We start by reading what you already have and talking to the people who know the business best. For ongoing clients we build a short voice guide so anything we write - or anything you write later - stays consistent.

A human editorial team, not a content mill. The same people who understand your business write and edit your content, so quality doesn’t swing from piece to piece.

Ready to make a great first impression?

Tell us what you’re working on. We’ll show you what good content and PR can do for your vertical.